About this item
The power of positive thinking. It is an idea deeply rooted in American culture, from Oprah to The Secret to the mass-media ministries of Joel Osteen and T.D. Jakes. Yet no one has examined how this one simple idea - to think positively - has morphed from metaphysics into mass belief.In One Simple Idea, Mitch Horowitz tracks the history of the positive-thinking movement from its pioneers to its most dramatic personalities, including Dale Carnegie and Norman Vincent Peale. Positive thinking has been the root of studies on the placebo effect, the 12-step approach to overcoming addition, and the mind-body connection in treating illness. And it is central to the American idea of success, as seen in political messages like Ronald Reagan's "Nothing is impossible" or President Obama's "Yes, we can" and slogans such as the U.
About the Author
A widely known voice of esoteric ideas, Mitch Horowitz is a writer-in-residence at the New York Public Library, lecturer-in-residence at the University of Philosophical Research in Los Angeles, and the PEN Award-winning author of books including Occult America; One Simple Idea: How Positive Thinking Reshaped Modern Life; and The Miracle Club: How Thoughts Become Reality. Mitch has written on everything from the war on witches to the secret life of Ronald Reagan for The New York Times, The Wall Street Journal, The Washington Post, Salon, Time.com, and Politico. The Washington Post says Mitch "treats esoteric ideas and movements with an even-handed intellectual studiousness that is too often lost in today's raised-voice discussions." He narrates popular audio books including Alcoholics Anonymous and The Jefferson Bible. Mitch has discussed alternative spirituality on CBS Sunday Morning, Dateline NBC, NPR's All Things Considered, CNN, and throughout the national media. The Chinese government has censored his work.
