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A sneaker's evolution from style dud to global icon.In this book, shoe enthusiast Hal Peterson takes an in-depth look at the history, significance, and magic of "Chucks." Originally a rubber shoe company, Converse rolled out the canvas All Star in 1917, nicknamed "Chucks" for the basketball hall-of-famer, Charles "Chuck" Taylor, who was a lifelong promoter. The shoe quickly became a phenomenon that has lasted for nearly a century with a fanbase that has varied greatly. Though they have a simple, classic style, the many shoes photographed here make clear that true believers always find ways to individualize their favorite footwear, even though black was the only color available for almost fifty years.Peterson explores trends in everything from lace styles to color schemes and highlights Converse's feature that allows you to "design your own.