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In Rule Makers, Rule Breakers celebrated cultural psychologist Michele Gelfand takes us on an epic journey through human cultures, offering a startling new view of the world and ourselves. With a mix of brilliantly conceived studies and surprising on-the-ground discoveries, she shows that much of the diversity in the way we think and act derives from a key difference - how tightly or loosely we adhere to social norms.Why are clocks in Germany so accurate while those in Brazil are frequently wrong? Why do New Zealand's women have the highest number of sexual partners? Why are "Red" and "Blue" States really so divided? Why was the Daimler-Chrysler merger ill-fated from the start? Why is the driver of a Jaguar more likely to run a red light than the driver of a plumber's van? Why does one spouse prize running a "tight ship" while the other refuses to "sweat the small stuff?" In search of a common answer, Gelfand has spent two decades conducting research in more than fifty countries.



About the Author

Michele Gelfand

Michele Gelfand is Distinguished University Professor at the University of Maryland, College Park. Gelfand uses a variety of methods to understand how cultures vary around the world and with what consequence for groups. Her work has been cited over 20,000 times and has been featured in the Washington Post, the New York Times, the Boston Globe, National Public Radio, Voice of America, Fox News, NBC News, ABC News, The Economist, De Standard, among other outlets. Her work on tightness-looseness was cited as one of the most important social science theories explaining the U.S. election in 2016 in the New Yorker (see https://www.newyorker.com/science/maria-konnikova/the-psychological-research-that-helps-explain-the-election) Gelfand has published in premier outlets such as Science, the Proceedings of the National Academy of Sciences, Psychological Science, Nature Scientific Reports, PLOS 1, Journal of Personality and Social Psychology, Academy of Management Journal, Journal of Applied Psychology, Annual Review of Psychology, American Psychologist, among others. She is the founding co-editor of the Advances in Culture and Psychology Annual Series and the Frontiers of Culture and Psychology series (Oxford University Press, and the co-author of The Handbook of Negotiation and Culture (2004, Stanford University Press) and Values, Political Action, and Change in the Middle East and the Arab Spring (2017, Oxford University Press) . She is the Past President of the International Association for Conflict Management, Past Division Chair of the Conflict Division of the Academy of Management, and Past Treasurer of the International Association for Cross-Cultural Psychology. She received the 2017 Outstanding International Psychologist Award from the American Psychological Association, the 2016 Diener award from the Society for Personality and Social Psychology, and the Annaliese Research Award from the Alexander von Humboldt Foundation. Her website is www.gelfand.umd.edu and Wiki is: https://en.wikipedia.org/wiki/Michele_J._Gelfand.Follow her on Twitter @MicheleJGelfand



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