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The future was a place where technology was supposed to empower individuals and obliterate social organizations. Pundits predicted that information technology would obliterate the need for almost everything--from mass media to bureaucracies, universities, politics, and governments. Clearly, we are not living in that future. This book explains why. John Seely Brown and Paul Duguid show us how to look beyond mere information to the social context that creates and gives meaning to it.