About this item
The creator and host of My Cupcake Addiction - one of the world's most widely viewed online baking shows - shares her most dazzling and delicious dessert recipes and ingenious entertaining tips so you can throw the perfect party.Whether you're putting together a simple snack or an over-the-top extravaganza, bringing sweets to the office or planning a trick-or-treat to be remembered, Sweet! Celebrations will be your go-to book in the kitchen.Organized around special occasions throughout the year - from Valentine's Day to Christmas - the book includes Elise's favorite recipes for a rustic wedding, a game-day celebration, an elegant afternoon tea, a colorful children's birthday bash, and many more. Get the party started with the centerpiece cake - such as a Jack O' Lantern Smash Cake or whimsical Tree Stump Cake - and pair it with Elise's tasty drinks. Her easy, innovative small bakes and "no bake" options are great for filling out your display and giving every get-together that extra "wow" factor.You'll find beautiful double-page photos of each theme party and step-by-step photographs that make decorating gorgeous cakes easy - even for beginners.Using the same accessible approach that has drawn millions of followers to My Cupcake Addiction, Elise's cherished recipes for classic cakes, frostings, and toppings will make any novice baker feel like a pro.
About the Author
Elise Strachan first captured the eyes and imaginations of millions in 2011 when she became a top social media influencer renowned for her spectacular, inventive sweet creations and charismatic, engaging style through her YouTube channel, social media platforms and corresponding website, My Cupcake Addiction. The founder, creator and host behind one of the world's largest digital food and lifestyle brands and the top baking channel across the globe, Elise both inspires and empowers more than 2.7 million loyal subscribers on YouTube and over 4.8 million fans on Facebook, and her community continues to grow at an astonishing rate every day. Elise provides boundless creativity, ingenious shortcuts, cost effective measures and clever hacks to help the average home baker create masterpieces that are surprisingly simple and attainable.
Always an avid home baker, in 2008, Elise was working as a flight attendant when she and a friend recognized the potential in the booming cupcake industry and decided to capitalize on the trend by opening their own cupcake business. Transitioning from the friendly skies, Elise took an administrative job by day and on the weekends sold her homemade cupcakes at a local beachfront market stand she named Cupcake Addiction. Working through the night to bake over 700 cupcakes in a variety of whimsical flavors out of Elise's tiny, single-oven kitchen, the stand quickly became a hit, consistently selling out of her creations. Simultaneously, Elise began branching out, selling creative custom-ordered cakes and cupcakes for weddings, birthdays and special events.
Motivated by the immensely positive reaction to her market stand wares, Elise contemplated opening a baking school where she could arm the everyday home cook with skills and tricks to easily recreate her designs, without the need for fancy equipment or advanced pastry degrees. Alec, Elise's husband and now full-time business partner, suggested using YouTube to test her teaching skills and attract a larger fan base. In fall 2011, just months after the birth of her first son and having never before used YouTube, Elise posted her first My Cupcake Addiction video tutorial for a Cookie Monster Cupcake with modest expectations. Before long, rave reviews, increasing views and enthusiastic online engagement fueled her efforts, and within 6 months she was regularly uploading new videos each week. Balancing the thriving
channel with her popular cupcake stand proved a challenge, and after a successful 18 months at the market, Elise closed the stand to focus solely on building her digital brand.
My Cupcake Addiction became a family affair in 2013, when Alec left his job in security to support Elise and the business full-time. In 2014, to supplement her knowledge and skills Elise enrolled in culinary school to become a qualified pastry chef, completing the program just as she was due to give birth to her second son. In less than
