About this item
Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it.Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process - from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.
About the Author
Laura Busche is the author of Lean Branding and Powering Content. Busche is an experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. Her approach to brand design is holistic: she combines insights from her undergraduate degree in business, master's degree in design management, and Ph. D. in consumer psychology. Laura has implemented Lean Branding tactics with more than 150 entrepreneurs and their 50 startups and regularly shares branding tips at and
