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Gill reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories with the aim of helping readers master the "Six Core Mindshare Methods" (Clarify, Commit, Collaborate, Connect, Communicate, and Contribute). Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.  Read more...