About this item
There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than nowat a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful. Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity.
About the Author
Hello All, I am Bobby Borg, and my mission is to help music business professionals turn their art into a more successful business. My current revised Second Edition books are Music Marketing For The DIY Musician and Business Basics For Musicians###As an author, I believe in conducting deep research with the goal of adding to the body of literature that already exists while contributing something new and unique. My academic and professional background comes in handy for this. I have earned...1 A Masters of Communication From University of Southern California (Phi Kappa Phi) 2. A Certificate in Marketing, Project Management, and Instructor Development from UCLA3. A BA From Berklee College of Music in Professional Music ###My professional experiences Include: 1. USC Adjunct Music Industry Professor at Thornton School of Music 2. UCLA Adjunct Instructor in DIY Music Marketing and Music Publishing 3. Musicians Institute Adjunct Instructor and former Interim Chairman of Music Business4. American Marketing Association Vice Chairman of Special Events (LA) 6. Bobby Borg Consulting Owner7. Borg's Blog Weekly at https://www.youtube.com/user/bobbyborg 8. Warrant, recording/touring artist (CMC/BMJ Records) 9. Beggars & Thieves, recording/touring artist(Atlantic Records) 10. Left For Dead, recording/touring artist (Alpha Records) 11. Tama, Pearl, Sabian, Dean Markeley Sponsorships###I am very proud of my books and available for your questions. I personally guarantee you'll be satisfied and see the love and pride in my research. If you have a question, email me at bborg@bobbyborg.com.
