About this item
Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industrys top movers and shakers, Music 4.0 A Survival Guide for Making Music in the Internet Age, Third Edition is a completely updated version of the previous best-selling editions! How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artists success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? Whats the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in in this updated version of Music 3.
About the Author
Producer/engineer Bobby Owsinski is one of the best selling authors in the music industry with 24 books that are now staples in audio recording, music, and music business programs in colleges around the world, including the Deconstructed Hits series, Social Media Promotion For Musicians, The Mixing Engineer's Handbook, The Music Business Advice Book, and more.He's also a contributor to Forbes writing on the new music business, his popular blogs have passed 13 million visits, and he's appeared on CNN and ABC News as a music branding and audio expert. Many of his books have also been turned into video courses that can be found online at lynda.com, and he continues to provide presentations, workshops and master classes at conferences and universities worldwide.After having taught thousands of entrepreneurs the principles of branding and social media in his coaching courses, Bobby has written a number of books outside the music industry including Social Media Promotion for Small Business and Entrepreneurs and The Cruise Vacation FAQ Book.Bobby also provides a number of audio, music production, social media and music business online courses on both Lynda.com and bobbyowsinskicourses.com.Visit Bobby's music production blog at bobbyowsinskiblog.com/, his Music 3.0 music industry blog at music3point0.com, his Forbes blog at Forbes.com/sites/bobbyowsinski/, his podcast at bobbyoinnercircle.com, and his website at bobbyowsinski.com.
