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New York Times Bestseller Straightforward and simple...Do the math. Read Rotella. The Wall Street Journal Americas preeminent sports psychologist delivers a groundbreaking guide to success in all aspects of lifenot just sportsfrom business to relationships to personal challenges of every variety. Acclaimed sports psychologist Bob Rotella has advised everyone from professional golfers to NBA superstars to business executives on how to flourish under pressure and overcome challenges. Now, for the first time, hes distilled his decades of in-depth research and practical experience into a potential-unlocking guide for everyone. This exciting book is not a collection of Rotellas theories it consists of performance principles that have proven themselves in countless competitive situations, in arenas from which only the strongest minds emerge triumphant.