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This New York Times bestselling, groundbreaking guide to success from Americas preeminent sports psychologist is so good that this reviewer has recommended it to all, golfers and non-golfers alike Library Journal, starred review. Acclaimed sports psychologist Bob Rotella has advised everyone from professional golfers to NBA superstars to business executives on how to flourish under pressure and overcome challenges. Rotellas philosophy is astonishingly simplehis success rateis phenomenal The New York Times. Now, for the first time, hes distilled his decades of in-depth research and practical experience into a potential-unlocking guide for everyone, from businesspeople to athletes to parents. Most psychology is focused on trying to make abnormal people normal.