About this item

A fun, playful look at the importance of first impressions - in design and in life - from acclaimed book designer Chip Kidd.First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how we feel. In Judge This, renowned designer Chip Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey as Kidd encounters and engages with everyday design, breaking down the good, the bad, the absurd, and the brilliant as only someone with a critical, trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd reveals the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise, and of course, judgment as he goes.



About the Author

Chip Kidd

Charles (Chip) Kidd (born September 12, 1964) is an American graphic designer, best known for his innovative book covers. Based in New York city, Kidd has become one of the most famous book cover designers to date.Bio from Wikipedia, the free encyclopedia. Photo by Luigi Novi [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0) or CC BY 3.0 (http://creativecommons.org/licenses/by/3.0) ], via Wikimedia Commons.



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