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The hilarious behind-the-scenes story of two guys who went out for coffee and dreamed up Seinfeld - the cultural sensation that changed television and bled into the real world, altering the lives of everyone it touched.

Comedians Larry David and Jerry Seinfeld never thought anyone would watch their silly little sitcom about a New York comedian sitting around talking to his friends. NBC executives didn't think anyone would watch either, but they bought it anyway, hiding it away in the TV dead zone of summer. But against all odds, viewers began to watch, first a few and then many, until nine years later nearly forty million Americans were tuning in weekly.

In Seinfeldia, acclaimed TV historian and entertainment writer Jennifer Keishin Armstrong celebrates the creators and fans of this American television phenomenon, bringing readers behind-the-scenes of the show while it was on the air and into the world of devotees for whom it never stopped being relevant, a world where the Soup Nazi still spends his days saying "No soup for you!", Joe Davola gets questioned every day about his sanity, Kenny Kramer makes his living giving tours of New York sights from the show, and fans dress up in Jerry's famous puffy shirt, dance like Elaine, and imagine plotlines for Seinfeld if it were still on TV.



About the Author

Jennifer Armstrong

Jennifer Keishin Armstrong's Seinfeldia: The Secret World of the Show About Nothing that Changed Everything is a New York Times bestseller. She grew up in the southwest suburbs of Chicago, where she spent most of her time putting on shows in her parents' garage, studying TV Guide, devouring Sweet Valley High books, and memorizing every note of every song George Michael wrote. This finally came in handy when she got a job at Entertainment Weekly, working there for a decade. She now writes for several publications, including The New York Times Book Review, Fast Company, New York's Vulture, The Verge, Dame, BBC Culture, and others. Her history of The Mary Tyler Moore Show, Mary and Lou and Rhoda and Ted, was published by Simon & Schuster in May 2013. She now lives in Manhattan.



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