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A lively argument from an award-winning journalist proving that the key to reversing Americas health crisis lies in the overlooked link between nutrition and flavor The Dorito Effect is one of the most important health and food books I have read Dr. David B. Agus, New York Times bestselling author. We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century weve been trying to pin the blame somewherefat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem thats killing us is not a nutrient problem. Its a behavioral problem, and its caused by the changing flavor of the food we eat. Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow.