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This vivid introduction to the heart of Islam offers a unique approach to understanding Allah, the central focus of Muslim religious expression. Drawing on history, culture, theology, politics, and the media, Bruce B. Lawrence identifies key religious practices by which Allah is revered and remembered, illuminating how the very name of Allah is interwoven into the everyday experience of millions of Muslims. For Muslims, as for adherents of other religions, intentions as well as practices are paramount in ones religious life. Lawrence elucidates how public utterances, together with private pursuits, reflect the emotive, sensory, and intellectual aspirations of the devout. Ranging from the practice of the tongue speaking to practices in cyberspace online religious activities, Lawrence explores how Allah is invoked, defined, remembered, and also debated.