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In the 1960s, Battle Creek was a successful industrial town known around the world as the Cereal City due to the areas largest employers, the ready-to-eat breakfast food companies of Ralston Foods, the Kellogg Company, and the Post division of General Foods. As these long-established businesses began to downsize, automate, and relocate, the community met the new economic and social challenges by developing a downtown pedestrian mall, converting a former military base into a vibrant industrial park, and merging two municipalities into the third-largest city (by area) in Michigan. These changes, along with many others, have continued to guide this Midwestern community into the 21st century.