About the Author

About Aliza Licht

Aliza Licht is currently a marketing and communications executive in the fashion industry, and the author of the best-selling book, LEAVE YOUR MARK. Most known for her work as the former voice of DKNY PR GIRL®, an award-winning Twitter personality that she created, Licht has been widely credited as a social media pioneer in the fashion industry, building a dynamic and organic multi-platform community of over 1.5 million followers for DKNY from 2009-2015. Her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide. The person behind DKNY PR GIRL's true identity was kept anonymous for two years until October 2011 when Licht revealed herself. Her story was chronicled by The New York Times in "PR Girl Revealed as PR Executive."

Licht is also the author of the best-selling book, LEAVE YOUR MARK: Land your dream job. Kill it in your career. Rock social media. LEAVE YOUR MARK is a virtual mentorship that teaches career success through building one's personal brand. Since its launch in May 2015, LEAVE YOUR MARK has been translated into Spanish and Chinese editions and debuts April 2018 in a new paperback edition with five additional chapters and an updated manuscript. Her subscription newsletter, BLACKBOARD on alizalicht.com continues in the spirit of LEAVE YOUR MARK, tackling career obstacles and offering universal professional advice. Licht is a frequent public speaker on the power of social media and building your personal brand.

Licht has been featured on the cover of The New York Times Style section in the article "Who Will Be America's Next Top Mentor? " She is an inaugural TEDx Times Square speaker, a five-time Fashion 2.0 award winner, has been profiled many times in the media including, The Wall Street Journal, USA Today, Business Insider, MSNBC, Yahoo, Mashable, U.S. News & World Report, Good & IBM's Figures of Progress, E! News, In Style, and many others. She was named one of Time's "Six Women Who Rule the Fashion World", Fashionista.com has included Licht in their "50 Most Influential People in NY Fashion" and The New York Daily News listed Licht as #30 in the "Top 50 Most Powerful Women in New York."