About this item
"Jack Welch's Straight from the Gut was once the essential primer for managers, but today's leaders need a new playbook. In HOW GOOGLE WORKS, Eric Schmidt and Jonathan Rosenberg distill their decades of working in the high-tech industry into a practical and fun-to-read guide for those who want to succeed in an ever-changing business landscape. The book offers how-to advice on strategy, corporate culture, talent, decision-making, innovation, communication and dealing with disruption. The authors explain how the confluence of three seismic changes--the internet, mobile, and cloud computing--has shifted the balance of power between consumer and corporation. The companies that thrive will be the ones that create superior products and attract a new breed of multi-faceted employees whom the authors dub "smart creatives.
About the Author
Eric Schmidt is a technologist, entrepreneur, and philanthropist. He joined Google in 2001, helping the company grow from a Silicon Valley startup to a global technological leader. He served as chief executive officer and chairman from 2001 to 2011, and as executive chairman and technical advisor thereafter. Under his leadership, Google dramatically scaled its infrastructure and diversified its product offerings while maintaining a culture of innovation. In 2017, he co-founded Schmidt Futures, a philanthropic initiative that bets early on exceptional people making the world better. He serves as chair of The Broad Institute, and formerly served as chair of the National Security Commission on Artificial Intelligence. He is the host of Reimagine with Eric Schmidt, a podcast exploring how society can build a brighter future after the COVID-19 pandemic.
