About this item

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key.It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can eventually lead to the buyer actually saying yes.The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process.



About the Author

Tom Hopkins

Tom Hopkins is world-renowned as The Builder of Sales Champions. His proven-effective sales strategies have helped millions of sales professionals and business owners in industries to serve more clients, make more sales and earn millions in income.

Tom got his start in real estate sales when he was just 19 years of age. After an initial period of abject failure, he started learning the communication skills that within 7 years made him the #1 real estate agent in the US.

Since 1976 he has been teaching others his simple, yet powerful strategies and tactics through live events, books, audios, videos and online training. Many of his online courses have been approved for continuing education credits in the financial services arena through http://www.tomhopkins.com/xtracredits. Millions have turned their cars into classrooms, listening to Tom's advice on the way to appointments with potential new clients.

His client list includes the likes of AFLAC, 24 Hour Fitness, Best Buy, State Farm Insurance, Kavo, Eli Lilly, REMAX, Primerica, and many others for whom he has customized sales training courses. Tom still takes to the public stage for training, offering two of his 2-day Sales Academies annually, as well as touring in Europe and Asia.

He has authored 19 books including: How to Master the Art of Selling, Selling for Dummies, When Buyers Say No and FILL YOUR FUNNEL - Prospecting with Social Media. Tom is currently developing a strategy book for entrepreneurs set to release in early 2018. For more information about Tom Hopkins visit his website http://www.tomhopkins.com/hire-tom.html



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