About this item
In this increasingly visual age, images speak louder than words. Studies show that images also help people think. Visual note-taking such as doodling increases memory retention rates by nearly 30 percent, and opens creative pathways, strengthens focus, and inspires self-expression. Driven by these groundbreaking findings, entrepreneurs Nora Herting and Heather Willems founded ImageThink, a graphic facilitation firm that has helped an elite roster of clients - from Google to Pepsi to NASA - visualize their ideas and transform their creative processes using simple drawing techniques that anyone can master. Draw Your Big Idea presents their sought-after guidance and more than 150 drawing exercises tailored to brainstorming, refining, and executing ideas in the home, design studio, and office.
About the Author
Nora Herting is a co-founder and principal at ImageThink, and an award-winning artist with a background in education and facilitation. A former visiting professor at Denison University, Nora has taught courses in art and visual problem-solving and has served as an artist-in-residence at numerous institutions. She lives in Brooklyn, New York.
ImageThink is a graphic recording firm founded in New York City in 2009 by Nora Herting and Heather Willems. Featured in TED Talks, on the Today Show, and in Forbes and the Wall Street Journal, ImageThink has visualized the big ideas of some of the most influential companies and thought leaders in thirteen countries on four continents.
