About this item
Victorian philosopher William James had a theory about emotion and behavior: It isn’t that our feelings guide our actions (feel happy and you will laugh). On the contrary, it is our actions that guide our emotions (laugh and you will feel happy). This led James to a remarkable conclusion: “If you want a quality, act as if you already have it.” Roused by James’s astonishing discovery, renowned psychologist and bestselling author Richard Wiseman confirms James’s principle and shows how the self-help genre has for too long put the cart before the horse in trying to help us take control of our lives. Bringing to the table a dazzling array of firsthand experiments, surprising histories, and psychological case studies, Wiseman illustrates in brilliant detail how we can apply this principle in our daily lives: —Smile to become measurably happier —Wash your hands to drive away guilt —Clench your fist to increase your willpower —Eat with your non-dominant hand to lose weight —Nod while speaking to become more persuasive —Act like a newlywed to rekindle your marriage Lively, engaging, and truly mind-changing, The As If Principle is that rare gem that offers real, workable solutions for your day-to-day goals while helping you to instantly take control of your emotions.
About the Author
Richard Wiseman is Britain's only professor for the Public Understanding of Psychology and has an international reputation for his research into unusual areas including deception, luck, humour and the paranormal. He is the psychologist most frequently quoted by the British media and his research has been featured on over 150 television programmes in the UK. He is regularly heard on Radio 4 and feature articles about his work have appeared prominently throughout the national press.Photo by BDEngler (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) ], via Wikimedia Commons.
