About this item
A highly focused guide to using social media and blogging to measurably impact on the sales and brand awareness of your handmade products to actively grow a craft business.Social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking, outlining the resources and time you need to commit. She will take you through how to identify who you want to connect with, where you will connect with them and what type of things you want to share and say to them, all with relevant examples and case studies.You'll see that when properly planned and managed, you will learn to love blogging and social media as a fun tool that can enhance your creativity, and not be a time-wasting chore!Author Hilary Pullen is a digital marketing consultant and writes for ukcraftblog.
About the Author
These skills together with her experience working in customer service management, advertising and her passion for creativity and craft, led her to specialise her services within the craft industry. Hilary now works with magazine publishers and crafting supplies companies, helping them to connect online with this market using the same techniques and content marketing principles outlined in her recent book all about marketing and selling crafts on the internet.
