About this item

Anyone who sells on a regular basis and wants to become more effective at selling. Readers will be armed with the techniques you need to close more sales with less effort. You'll fine-tune your sales skills through a combination of practical, tried-and-tested advice, and unique interactive exercises. The book also includes access to a range of free downloadable templates and resources that will help you develop even further.

About the Author

Richard White

Richard White holds the Margaret Byrne Professorship in American History at Stanford University, California and is widely regarded as one of the nation's leading scholars in three related fields: the American West, Native American history and environmental history. Professor White is the author of five books. The first edition of (1991) was named a finalist for the 1992 Pulitzer Prize. Among other honors, he is the recipient of a MacArthur Foundation fellowship.

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