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Gentrification and gentrifiers are often understood as 'dirty' words, ideas discussed at a veiled distance.Gentrifiers, in particular, are usually a 'they'.Gentrifier demystifies the idea of gentrification by opening a conversation that links the theoretical and the grassroots, spanning the literature of urban sociology, geography, planning, policy, and more. Along with established research, new analytical tools, and contemporary anecdotes, John Joe Schlichtman, Jason Patch, and Marc Lamont Hill place their personal experiences as urbanists, academics, parents, and spouses at the centre of analysis. They expose raw conversations usually reserved for the privacy of people's intimate social networks in order to complicate our understanding of the individual decisions behind urban living and the displacement of low-income residents.