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From New York Times bestselling author and political mastermind Karl Rove comes a fresh look at President William McKinley who found a message that healed his nation, pried his party away from its bosses, and extended its reach to forge a governing majority that lasted thirty years.Many of the changes that the country experienced in 1896 match those of today: A rising immigrant population made traditional white Protestants a shrinking share of the electorate, an economic upheaval led to rising inequality, and there was little common ground between the two parties. McKinley's campaign found answers to many of these challenges, which is why it is so relevant to what ails our politics now. A talented politician and reserved Ohioan, McKinley (called "The Major") changed the arc of American history by running the first truly modern presidential campaign.



About the Author

Karl Rove

Karl Rove served as Senior Advisor to President George W. Bush from 2000-2007 and Deputy Chief of Staff from 2004-2007. At the White House he oversaw the Offices of Strategic Initiatives, Political Affairs, Public Liaison, and Intergovernmental Affairs and was Deputy Chief of Staff for Policy, coordinating the White House policy-making process.Karl has been described by respected author and columnist Michael Barone in U.S. News & World Report as "...unique...no Presidential appointee has ever had such a strong influence on politics and policy, and none is likely to do so again anytime soon." Washington Post columnist David Broder has called Karl a master political strategist whose "game has always been long term...and he plays it with an intensity and attention to detail that few can match." Fred Barnes, executive editor of The Weekly Standard, has called Karl "the greatest political mind of his generation and probably of any generation... He knows history, understands the moods of the public, and is a visionary on matters of public policy."Before Karl became known as "The Architect" of President Bush's 2000 and 2004 campaigns, he was president of Karl Rove + Company, an Austin-based public affairs firm that worked for Republican candidates, non-partisan causes, and non-profit groups. His clients included over 75 Republican U.S. Senate, Congressional, and gubernatorial candidates in 24 states, as well as the Moderate Party of Sweden.As a Fox News contributor, Karl provides a "genuine feel of inside knowledge," says David Zurawik, Baltimore Sun television critic. Megan Garber, of the Columbia Journalism Review, says Karl has "focused his punditry on what he knows best: strategy." Even the New York Times acclaims that "Rove's substantive contributions may now inspire a little work ethic among the celebrity talking heads who may be forced to bring to the news a little more data and a little less opinion, a recalibration that would be welcome to its devoted viewers."Karl writes a weekly op-ed for the Wall Street Journal, is a Newsweek columnist, and is the author of the forthcoming book "Courage and Consequence" (Threshold Editions).A Colorado native, he attended the University of Utah, the University of Maryland-College Park, George Mason University, and the University of Texas at Austin.Karl has taught graduate students at UT Austin's Lyndon B. Johnson School of Public Affairs and undergraduates in a joint appointment from the Journalism and Government departments at the university. He was also a faculty member at the Salzburg Seminar.He was previously a member of the Board of International Broadcasting, which oversaw the operations of Radio Free Europe and Radio Liberty, and served on the White House Fellows regional selection panel. He was also a member of the Boards of Regents at Texas Women's Union and East Texas State University.Karl now serves



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