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People research everything online - shopping, school, jobs, travel - and other people. Your online persona is your new front door. It is likely the first thing that new friends and colleagues learn about you. In the years since this book was first published, the Internet profile and reputation have grown more important in the vital human activities of work, school and relationships. This updated edition explores the various ways that people may use your Internet identity, including the ways bad guys can bully, stalk or steal from you aided by the information they find about you online. The authors look into the Edward Snowden revelations and the government's voracious appetite for personal data. A new chapter on the right to be forgotten explores the origins and current effects of this new legal concept, and shows how the new right could affect us all.

About the Author

Ted Claypoole

I am a lawyer, writer and public speaker living in Charlotte, North Carolina. I have been in private practice most of my career, but also worked in-house as an attorney for CompuServe and Bank of America.

I have co-chaired the cyberspace privacy and data security subcommittee in the Business Law Section of the American Bar Association, and I am now co-chairing the Mobile Commerce Subcommittee for the same organization.

Ten Years Ago, you never would have worried that people living on the other side of the world, or two counties away, could learn all about you while sitting in their living rooms. Now there is so much information about us online that Facebook has argued in court that all Facebook users fall within a legal definition of "celebrity". Theresa and I saw the trend emerging and noted that most people were concerned about the growing pile of their own data available online, but did not understand the extent of data aggregation by business and government. Even worse, learning about online data made them feel helpless. We knew we could show people not only the risks and fears about their online identities, but make them comfortable about taking control of those identities and managing them over time.

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