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Across the United States and around the world, people are struggling to understand why so many turned to Donald Trump an individual described as rude and insensitive at best, and as racist, hateful, and ignorant at worst as their champion. Trump's political success and nomination as the Republican presidential candidate upended many long-held assumptions and beliefs about politics, such as the inevitable power of superfunding election syndicates and the need for presidential candidates to have governance experience and broad knowledge of domestic and foreign affairs. Why Irrational Politics Appeals: Understanding the Allure of Trump takes a serious, scientific look at Trump and his politics against the backdrop of modern American society. It brings together experts from a variety of psychological and political science fields to answer the mystifying question of why people by the millions would follow a leader who to so many others seems unqualified, undiplomatic, and in opposition to logical, previously established standards for a national leader.