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This two-volume set explores the various ways social media are profoundly changing politics in America.* Covers key political and cultural issues in today's discourse -- such as gay marriage, race, gender, "big data," and hyper-surveillance -- from a variety of perspectives and a broad range of contributors* Provides informed analysis of social media eruptions and their potential to change and shape political discourse* Supplies an analysis of power that highlights the forgotten core of politics and political communication