About this item
Your guide to online success!Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful, homemade creations...but where to start? This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers, including:Tips on creating a sound business plan.Techniques for writing effective copy and taking professional-level photographs.Help with creating a comprehensive marketing strategy.Ways to increase sales through online networking and social media.Best practices for accounting, packing, shipping, and customer service. You'll learn about the pros and cons of all the major art and craft sites, as well as tips for creating your own store online.
About the Author
Kim has lived in the mountains at the foot of Mt. Shasta since 1972. The town in far northern California takes its name from the peak, Mount Shasta. At 14,162 feet, it is the second highest volcano in the US.Along with writing books, Kim is an artist (watercolor paintings and fine art printmaking) , a business owner (KidsArt.com, an online art teaching supplies catalog) , an Internet professional and a river rafter.
