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Expert advice on how to succeed in the mobile market!Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be!With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover:What to consider when developing an appWhich format best fits your needs and budgetHow to stand out in the app marketThe benefits of including apps in a marketing strategyHow creating an app can improve business revenue From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.



About the Author

Peggy Anne Salz

I produce and promote custom research, strategic thought leadership and knowledge resources for the global mobile industry. As a Gigaom Research mobile analyst, a top 30 Mobile Marketing influencer and a nine-time author based in Europe, I enjoy the opportunity to connect directly and deeply with people, brands and innovators who are setting the benchmark for creativity, effectiveness and engagement across the multiple screens and devices that define our daily lives and unite our digital and physical worlds. My work, which spans well over a decade, includes dozens of reports and white papers, as well as 300 articles covering mobile marketing, mobile loyalty and mobile trends. My latest book, Apponomics: The Insider's Guide To A Billion Dollar Business, written in partnership with my client InMobi, describes the new App Economy and provides actionable insights into how companies can market and monetize their apps with success.



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