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What does science tell us about motivation? This book challenges common myths about motivation and offers readers strategies for successfully motivating themselves and others.. Many unscientific and inaccurate ideas about motivation persist because they seem so logical, simple, or appealing. For example, we may say that someone is "unmotivated" and assume that this is just part of their personality, whereas in reality everyone is motivated and it's more likely that their inaction is related to their interests or to their environment.. This book reveals the scientific truth about motivation. Readers will learn to identify and debunk ten persistent myths about motivation - for example, that visualizing success leads to success, that competition increases motivation for everyone, and that rewards are the best way to enhance motivation - and replace those myths with accurate knowledge that will help them take positive steps toward their goals.