About this item
How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics? They told brilliant stories. Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation.
About the Author
Carmine Gallo is a popular keynote speaker and the author of international bestsellers such as Talk Like TED, The Presentation Secrets of Steve Jobs, and The Apple Experience. Gallo's new book, The Storyteller's Secret, reveals why some ideas catch on and others don't. Learn more at TheStorytellersSecret.com. Join Carmine's list at carminegallo.com and follow him on Twitter @carminegallo.
