About this item
Businesses need a new type of problem solving. Why? Because they are getting people wrong.Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world's assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward.
About the Author
Christian Madsbjerg founded ReD Associates - a strategic innovation consultancy - with a group of likeminded people in 2007. He is the author of books on social theory and discourse analysis. Christian studied philosophy and political science in Copenhagen and London. The book 'The Moment of Clarity - Using the Human Sciences to Solve Your Hardest Business Problems' will be published on Harvard Business Review Press February 2014. He lives in New York City.
www.redassociates.com
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Harvard Business Review blog: Big data's dilemma
http://blogs.hbr.org/2013/08/advertisings-big-data-dilemma/
To address a more complex problem frame, you need a more complex piece of technology. In these situations, an algorithmic business model based on Big Data analytics -- if this, then that -- is not going to provide you with the greater insight or perspective.
Businessweek: Big Data Gets the Algorithms Right but the People Wrong
http://www.businessweek.com/articles/2013-07-16/big-data-gets-the-algorithms-right-but-the-people-wrong
Without critical thinking skills, Big Data will never reveal patterns that have strategic value. Businesses need to cultivate the interpretive skills of their management teams. By Christian Madsbjerg and Mikkel B. Rasmussen
Bloomberg TV: Where is the money going to in education
http://www.bloomberg.com/video/where-is-the-money-going-to-in-education-_7EzDSJaRPioJ~UuL74V~g.html
Former Bain Capital partner Ed Conard and Red Associates Partner Christian Madsbjerg discuss the allocation of government money to education with Trish Regan on Bloomberg Television's "Street Smart."
Washington post: We need more humanities majors
http://www.washingtonpost.com/blogs/innovations/wp/2013/07/30/we-need-more-humanities-majors/
The humanities are not in crisis. We need humanities majors more now than before to strengthen competitiveness and improve products and services. We have a veritable goldmine on our hands. But, in order for that to happen, we need the two cultures of business and the humanities to meet. The best place to start is collaboration between companies and universities on a research level -- something that ought to be at the top of the minds of both research institutions and R&D departments in the coming decade. By Christian Madsbjerg and Mikkel B. Rasmussen
Fortune magazine: Why the humanities need to be saved
http://management.fortune.cnn.com/2013/06/20/humanities/
Who needs the humanities? The answer: We all do, including every American business leader who has even a shred of ambition. By Christian Madsbjerg and Mikkel B. Rasmussen
The Atlantic: Anthropology inc.
http://www.theatlantic.com/magazine/archive/2013/03/anthropology-inc/309218/
"The corporate anthropology that ReD and a few others a
