About this item
How to outsmart riskRisk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns.The Risk-Driven Business Model will help you manage risk better by showing how the key choices you make in designing your business models either increase or reduce two characteristic types of risk—information risk, when you make decisions without enough information, and incentive-alignment risk, when decision makers’ incentives are at odds with the broader goals of the company. Leaders who understand how the structure of their business model affects risk have the power to create wealth, revolutionize industries, and shape a better world.INSEAD’s Karan Girotra and Serguei Netessine, noted operations and innovation professors who have consulted with dozens of companies, walk you through a business model audit to determine what key decisions get made in a business, when they get made, who makes them, and why we make the decisions we do.
About the Author
Karan Girotra is Paul Dubrule Chaired Professor of Sustainable Development and a professor of Technology and Operations Management. Karan's research has examined how new business models are disrupting centuries-old ways of doing things in a variety of industries while creating game changing opportunities for business, society and governments. He has looked extensively at new business models in clean transportation, retailing, urban living and sustainable sourcing.
Karan is a regular contributor to the Harvard Business Review and a frequent TV and radio guest having appeared on CNBC, First Business News and many widely syndicated radio shows. His research has appeared in top academic journals and has been featured extensively in the business press including the Financial Times, The Wall Street Journal, Bloomberg BusinessWeek, etc. He has given Keynote addresses at the World Knowledge Forum and for corporations such as McKinsey, Johnson and Johnson, Medtronic, ABB, Bayer, amongst others.
In addition to his academic work, Karan was one of the founders of Terrapass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005.
Karan blogs about business model innovation at renaissanceinnovator.com and is a regular contributor to the Harvard Business Review bloggers network. He is represented by the BrighSight group for speaking engagements.
Follow Karan on twitter @GirotraK
