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The Fairy Tale Cupcakes crew helps two professional football players in knead when the athletes are suspected of murder and their dream of opening a bakery is crushed, from New York Times bestselling author Jenn McKinlay.. Professional football players Keogh Graham and Tyler Matthews want to open a Fairy Tale Cupcakes franchise. They're spending the off-season in Scottsdale working in Mel's bakery, learning about the business and how to bake show-stopping cupcakes. The popular athletes bring a boom of customers to the store as football fans flock to see the friends mixing batter and piping icing.. Everyone's excited the athletes are pursuing their dream of owning a bakery - except for those who fear the players will ditch football for fondant and retire early from professional sports.