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Foreword by Diane von Furstenberg From Instagram star Aimee Song, creator of the popular fashion blog Song of Style, comes the very first how-to Instagram guide, breaking down the essentials to taking gorgeous photos and building your brand and following. With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It's the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyonc drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, dcor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience.