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Por qu tantos empresarios temen analizar las finanzas Ponen excusas... no tienen tiempo... eso es responsabilidad del contador... pero la verdad es que nadie est tan interesado en su empresa como ellos mismos, y necesitan tomar el control.Como propietario de una pequea empresa, los estados financieros son sus herramientas ms importantes y si no saben leer y comprender sus implicaciones, no puede dirigir su negocio exitosamente. Este libro desmitifica las operaciones financieras de su compaa: la declaracin neta de ingresos, la declaracin de flujo de efectivo y balances. Explica en lenguaje sencillo cmo cada medida refleja el estado general de su compaa e impacta sus decisiones. Usted descubrir:Cmo su declaracin neta de ingresos es la clave para incrementar sus ganancias.
About the Author
Dawn Fotopulos is the associate professor at The King's College and founder founder of BestSmallBizHelp.com, an award-winning blog dedicated to helping struggling solopreneurs.As an experienced entrepreneur and small-business turnaround expert, Dawn has rescued hundreds of small business from financial disaster.Dawn has led an accomplished 20-year career in business, working as a serial entrepreneur, vice-president at Citigroup and Wall Street trader.Dawn is a certified facilitator in the Kauffman FastTrac Program, and is a CEO leader for the Job Creators Network.An expert in her field, Dawn has been featured on MSNBC's "Your Business," at the New York Times Small Business Summit and in Forbes.Her new book, "Accounting for the Numberphobic: A Survival Guide for Small Business Owners" (AMACOM) will be released this September 3rd and is available for pre-order on Amazon.For more information visit www.bestsmallbizhelp.com.
