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Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.



About the Author

Steve J. Martin

For the last 10 years Steve Martin has headed the UK office of Professor Robert Cialdini's consultancy INFLUENCE AT WORK (www.influenceatwork.com).As well as consulting for a wide variety of commercial and government organisations Steve speaks at conferences all over the world and teaches on the subject of influence and persuasion at several business schools.His popular monthly column 'Persuasion' in British Airways in flight magazine Business Life is read by up to 3/4 million people every month and he is also one of the business columnists for the UK's Institute of Leadership and Management.



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