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How to create the business plan you need To borrow money or find investors to start or expand a business, you need a convincing business plan. For over 30 years, this book has helped fledgling businesses write winning plans and get backers to invest. This bestselling, newly updated book contains clear, step-by-step instructions to make realistic financial projections, develop effective marketing strategies and refine your overall business goals. You'll learn how to: figure out if your idea will turn a profit estimate operating expenses prepare cash flow forecasts make a profit and loss statement accurately value assets, liabilities, and net worth find potential sources of financing present your plan Updated 13th Edition includes the latest laws and banking regulations that could affect businesses and their investors, plus an expanded collection of resources for putting together the best plan.



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