About this item
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power.
About the Author
Bridget Brennan is the world's leading authority on women consumers. As Founder and CEO of the advisory firm, Female Factor, she brings women's voices and perspectives to businesses around the world. Bridget's thought-provoking insights, practical advice and energetic style have won fans the world over. She is a long-time contributing writer for Forbes.com and a wildly popular keynote speaker. Bridget is routinely featured in press ranging from The New York Times to The Wall Street Journal, CNN, Bloomberg, The Washington Post and many more. She was named a "Woman to Watch in Retail Disruption," (Remodista) , A Top Women Keynote Speaker for 2020 (RealLeaders) , and serves on the Vikings Women Advisory Board of the Minnesota Vikings NFL team. (Skol!) She is based in Chicago. More information can be found at www.bridgetbrennan.com and www.thefemalefactor.com.
