About this item
Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit.Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand's message.Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace.Praise for Marketing Made Simple"I created collateral for a client and they recently told me not to release the next round we created because they can't handle the influx of customers from the first round. They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital"A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder"Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC
About the Author
Donald Miller grew up in Houston, Texas. Leaving home at the age of twenty-one, he traveled across the country until he ran out of money in Portland, Oregon, where he lives today. Harvest House Publishers released his first book, Prayer and the Art of Volkswagen Maintenance, in 2000. Two years later, after having audited classes at Portland's Reed College, Don wrote Blue Like Jazz, which would slowly become a New York Times Bestseller. In 2004 Don released Searching for God Knows What a book about how the Gospel of Jesus explains the human personality. Searching has become required reading at numerous colleges across the country. In 2005 he released Through Painted Deserts the story of he and a friends road trip across the country. In 2006, he added another book, To Own A Dragon, which offered Miller's reflections on growing up without a father. This book reflected an interest already present in Donald's life, as he founded the The Mentoring Project (formerly the Belmont Foundation) -a non-profit that partners with local churches to mentor fatherless young men. Don has teamed up with Steve Taylor and Ben Pearson to write the screenplay for Blue Like Jazz which will be filmed in Portland in the spring of 2008 and released thereafter. Don is the founder of The Belmont Foundation, a not-for-profit foundation which partners with working to recruit ten-thousand mentors through one-thousand churches as an answer to the crisis of fatherlessness in America. A sought-after speaker, Don has delivered lectures to a wide-range of audiences including the Women of Faith Conference, the Veritas Forum at Harvard University and the Veritas Forum at Cal Poly. In 2008, Don was asked to deliver the closing prayer on Monday night at the Democratic National Convention in Denver, Colorado. Don's next book, A Million Miles in a Thousand Years humorously and tenderly chronicles Don's experience with filmmakers as they edit his life for the screen, hoping to make it less boring. When they start fictionalizing Don's life for film-changing a meandering memoir into a structured narrative-the real-life Don starts a journey to edit his actual life into a better story. A Million Miles in a Thousand Years details that journey and challenges readers to reconsider what they strive for in life. It shows how to get a second chance at life the first time around.
