About this item
Unleash Your Video Stardom!Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom. Four renowned experts guide you through every step, from ideation to production, promotion, and monetization. Master video planning, filming, and editing that demand attentionDiscover cutting-edge tech and tools to capture the perfect shotExplore audio and lighting magic to elevate your content's cinematic qualityDevelop a loyal community of engaged fans and customers with YouTube Analytics and learn how to leverage AI to streamline your video planning and scheduling. When you've mastered content creation and built your audience, it's time to build your business.
About the Author
Rob Ciampa is Chief Marketing Officer of Pixability, an international video marketing and advertising technology company that helps companies succeed on YouTube. At Pixability, Rob works with brands, agencies, media companies, celebrities, and entertainment artists on YouTube strategy, marketing, advertising, and monetization. An award-winning marketer, sales executive, and entrepreneur who previously had his own production studio, Rob has continually pushed the integration of video with marketing. YouTube-certified, Rob is a frequent speaker and writer on digital video strategy for brands and content producers. He is the co-author of the book YouTube Channels for Dummies and Pixability's breakthrough study, The Top 100 Global Brands: Key Lessons for Success on YouTube. Rob holds a BS and MS in Computer Science and Engineering from the University of Massachusetts, and an MBA from Boston University, all with honors. He also holds multiple patents in data transmission, analytics, and visualization.
