About this item
From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey! "I only hope that we never lose sight of one thing - that it was all started by a mouse." - Walt Disney Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book!Find out what Walt first intended to name his famous mouse.
About the Author
Lowey Bundy Sichol (her last name rhymes with pickle) is an author, speaker, MBA, and leading expert in teaching business and entrepreneurship to kids. Her nonfiction series, FROM AN IDEA TO. .., takes young readers (age 8-12) into the world of entrepreneurship through the true stories of how our favorite companies came to be. (New York: Houghton Mifflin Harcourt, 2019) Lowey is also the creator and host of IDEA Tank for Kids, a "Shark Tank" inspired competition for kids that received national media attention in 2019 and will expand to new markets in 2020. Lowey received an MBA from the Tuck School of Business at Dartmouth and a BA from Hamilton College where she played varsity softball and women's rugby. An avid athlete, Lowey's spends her free time playing sports, coaching youth basketball and softball, and along the shores of Lake Michigan with husband, three children, and two big dogs.
