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Alfie Kohn's landmark challenge to carrot-and-stick psychology, featuring updated reflections and research in a major new afterword by the author Our basic strategy for raising children, teaching students, and managing workers can be summed up in six words: Do this and you'll get that. We dangle goodies (from candy bars to sales commissions) in front of people in the same way that we train the family pet. Since its publication in 1993, this groundbreaking book has persuaded countless parents, teachers, and managers that attempts to manipulate people with incentives may seem to work in the short run, but they ultimately fail and even do lasting harm. Drawing from hundreds of studies, Kohn demonstrates that we actually do inferior work when we are enticed with money, grades, or other incentives - and are apt to lose interest in whatever we were bribed to do.



About the Author

Alfie Kohn

Alfie Kohn writes and speaks widely on human behavior, education, and parenting. He is the author of twelve books and hundreds of articles. Kohn has been described by Time Magazine as "perhaps the country's most outspoken critic of education's fixation on grades and test scores." He has appeared twice on "Oprah," as well as on "The Today Show," NPR's "Talk of the Nation," and on many other TV and radio programs. He spends much of his time speaking at education conferences, as well as to parent groups, school faculties, and researchers. Kohn lives (actually) in the Boston area - and (virtually) at www.alfiekohn.org.



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