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"Ball's lucid and timely book offers a portal into a new realm." - The Economist"The term "Metaverse" is thirty years old, yet only recently entered mainstream conversation, attracting both fascinating and skepticism. While some have promised its imminent arrival, in fact it will take a series of technological and societal leaps to realize its full potential. In The Metaverse, pioneering theorist, former tech executive, and acclaimed entrepreneur Matthew Ball offers an expansive tour of the "next internet": he presents a comprehensive definition of the Metaverse (going far beyond mere virtual reality headsets) , explains the technologies that will power it, addresses governance challenges, and predicts Metaverse winners and losers.