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Strategy Plain and Simple 's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow. With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success. He sets out a plain, simple, 3-step process: Understand your market - how to forecast demand and supply. Gain competitive advantage - how to target the strategic gap and bridge it. Managing business risk - how to balance risk and opportunity. Read it in 60 minutes, follow the three steps and transform your business prospects.



About the Author

Vaughan Evans

VAUGHAN EVANS is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com) . He has specialised in strategy and business planning for corporate clients and strategic due diligence for private equity over four decades.

He is the author of the best-selling THE FINANCIAL TIMES ESSENTIAL GUIDE TO WRITING A BUSINESS PLAN: HOW TO WIN BACKING TO START UP OR GROW YOUR BUSINESS (FT Publishing, 2nd edition, 2015) , a book that views business planning distinctively from the perspective of the backer. It guides the entrepreneur or manager on how to address each of the key concerns of the backer, whether banker, investor or board member. Its North American version, THE STANDOUT BUSINESS PLAN: MAKE IT IRRESISTIBLE - AND GET THE FUNDS YOU NEED FOR YOUR STARTUP OR GROWING BUSINESS (AMACOM, 2014) , was co-authored with success guru Brian Tracy.

THE FINANCIAL TIMES ESSENTIAL GUIDE TO DEVELOPING A BUSINESS STRATEGY: HOW TO USE STRATEGIC PLANNING TO START UP OR GROW YOUR BUSINESS (FT Publishing, 2013) is a companion to the guide on business planning. It has been exceptionally well reviewed by peers, who view it as a succinct, practical and highly readable guide to drawing up a business strategy - ideal for busy managers and entrepreneurs, intent on lifting their business to the next level.

KEY STRATEGY TOOLS: THE 80 TOOLS FOR EVERY MANAGER TO BUILD A WINNING STRATEGY (Pearson, 2013) was one of the top three selling business books in the UK in the first quarter of 2013. The selection of tools, rated as either useful or essential and slotted uniquely into a no-nonsense strategy development process, is innovative, instructive and practically applicable. A more succinct version of this book, 25 NEED-TO-KNOW STRATEGY TOOLS (Pearson, 2014) , pulls out the most important tools and adds an insightful case study to each.

LET THE SUN SHINE! HOW STRATEGIC DUE DILIGENCE IS KEY TO ACQUISITION SUCCESS (2015) , could well have been Vaughan's first book - he has been highly active in this field since the terms LBOs, MBOs and MBIs first materialised in the mid-1980s. This book "pours sunlight onto the complex challenges of getting strategic due diligence right".

His latest book, KISSTRATEGY: A KEEP-IT-SIMPLE GUIDE ON HOW TO BUILD A WINNING STRATEGY FOR YOUR STARTUP OR SMALL BUSINESS (2016) , is his shortest, simplest and most targeted book to date. It is unashamedly for the small businessperson or startup entrepreneur. It cuts strategy development to the very essence. In one hundred pages or so, readable on a one hour plane or train journey, it shows you how to take your small business to the next level. "At last, a book on strategy I can read!", opined one small businessman.

He also writes on career development, on how thinking of yourself as a one person business can advance or transform your career. He deploys the very tools he has deve



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