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A first in the new Business Essentials Series, this book is packed with must-know tools and strategies for the most important business (and life) skill of all -- communicationNo matter how great your knowledge, expertise or experience, poor communication skills undermine your ability to get your message across, achieve your objectives, and build crucial relationships. To advance your career -- and succeed in other aspects of life, as well -- building theses skills is essential.In Communication Essentials, expert Trey Guinn takes you step-by-step through the process of improvement, from understanding the importance of message clarity to specific, goal-based strategies to develop and maximize your skills.In Part I: The Essentials, he covers the fundamentals, from why and how we communicate and what effective communication looks like to how it can all go wrong.