About this item
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore -- using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory -- and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content.
About the Author
Carmen Simon is a cognitive neuroscientist, author and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Carmen's most recent book, "Impossible to Ignore: Create Memorable Content to Influence Decisions," has been selected as one of the top international books on persuasion. Dr. Simon holds two doctorates, one in instructional technology and another in cognitive psychology. Dr. Simon also teaches at Stanford University and speaks frequently at conferences on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what's the use of memory if people don't act on it?
