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'Wendy Wood is the world's foremost expert in the field, and this book is essential.' Angela Duckworth, bestselling author of GritA landmark, myth-busting, book about how we form habits, and what we can do with this knowledge to make positive change by Prof Wendy Wood, the leading authority on the science of habits.We spend a shocking 43 percent of our day doing things without thinking about them. That means that almost half of our actions aren't conscious choices but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink?a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness.