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A kaleidoscopic exploration that traverses history, literature, art, and science to reveal humans' unique and vibrant relationship with color.We have an extraordinary connection to color -- we give it meanings, associations, and properties that last millennia and span cultures, continents, and languages. In The World According to Color, James Fox takes seven elemental colors -- black, red, yellow, blue, white, purple, and green -- and uncovers behind each a root idea, based on visual resemblances and common symbolism throughout history.Through a series of stories and vignettes, the book then traces these meanings to show how they morphed and multiplied and, ultimately, how they reveal a great deal about the societies that produced them: reflecting and shaping their hopes, fears, prejudices, and preoccupations.